Charlotte Aldred
I’m a customer-led digital experience and optimisation specialist with 10+ years’ experience helping global ecommerce businesses improve how people discover, use and engage with digital products.
My background spans experimentation, UX research, product optimisation and digital strategy, with experience leading initiatives at Ocado Technology and Hertz.
I’ve worked across ecommerce, customer experience and digital product teams to improve conversion, customer journeys and commercial performance through evidence-led optimisation.
What motivates me most is understanding customer behaviour and finding smarter, simpler and more innovative ways to improve digital experiences.
I’m naturally adaptable, collaborative and commercially minded, and enjoy working with brands that value curiosity, experimentation and continuous improvement.
Flexible support for ecommerce and consumer brands looking to improve digital performance, customer experience and conversion.
Research that uncovers opportunities for new products, better experiences and stronger customer engagement.
Use experimentation, behavioural insight and customer journey optimisation to remove friction.
Helping product and digital teams make confident, evidence-based decisions.
Embedded strategic and hands-on support for ecommerce and digital teams on a flexible basis.
2x
Doubled conversion rates through customer journey optimisation and experimentation.
$10+
Revenue per visitor uplift delivered through digital experience improvements.
88%
Organic growth from digital improvements.